Broadly defined, how many types of customers exist?

In the context of customer categorization, the concept primarily revolves around segmenting customers based on their behavior, engagement, and needs. Broadly defined, there are typically four main types of customers:

1. New Customers: These are individuals who have recently started engaging with a business or brand. They are crucial for growth, as they bring fresh revenue and can become loyal customers with the right experience.

2. Loyal Customers: This group includes customers who consistently return and make repeat purchases. They are valuable for a business, often becoming brand advocates and reducing the cost of acquiring new customers.

3. Occasional Customers: Occasionally, customers make purchases but are not committed to the brand. They represent a segment that businesses aim to convert into loyal customers through targeted marketing strategies.

4. At-Risk Customers: These are customers who have made purchases in the past but have not engaged recently or have shown signs of disengagement. Identifying and re-engaging these customers can prevent loss of revenue.

Understanding these categories allows businesses to tailor their marketing, sales strategies, and customer service approaches to meet the varying needs of each customer type. Recognizing that there are four distinct types provides a comprehensive framework for small businesses to develop